When it comes to social media, I find that Pilates Pros tend to fall into one of three categories:
I LOVE IT!
These rare cases tend to be of a somewhat younger generation who understand how to leverage their social media due to being well-versed in it’s usability. Read: They know what they are doing and they do it because it’s already part of their daily life.
I’M PETRIFIED! MAKE IT GO AWAY!!
These pros have either been teaching for a while or are brand new. The thought of putting themselves, their teaching and their practice out in the open for public consumption (and possible critique) is paralyzing – not a good thing for a movement pro!
I WANT TO POST, BUT I HAVE NO IDEA WHAT TO POST ABOUT – HOW DO I MAKE THIS WORK???
I’ve found this to be the most common category. While it’s not the worst place to be, trying to post without a clear direction can make Pilates pros feel like they’re just wasting time. And time is of the essence when there are lives to change!!
The average American will spend between 9 and 26 minutes on platforms like Facebook and Instagram. If you own a business and/or are simply a huge Pilates fan, you can easily double, or triple that time. Wouldn’t you like the time you spend posting to mean something? To reflect a message of your own creation?
This week’s strategy is all about taking inventory of your social media efforts and finding some good motivation to inspire you to move forward authentically!
The following questions will guide you to reassess your online efforts and gain some clarity with which to move forward – should that be desired. After all, posting on social media does not make you a good Pilates Teacher, but clarifying your intentions as a teacher will translate to all areas of your professional life!
What are you posting for?
Seems obvious, however, if you are posting because you think you should be posting, rather than posting to sharing your gifts or serve an audience who may need your insight, you may be spinning your wheels. We connect to feelings more so than information. The next time you get ready to post, ask yourself “What do I want my audience to feel as a result of reading/looking at this post?”
Who are you trying to communicate with?
It’s said time and again that if you try to communicate with everyone, you’ll end up communicating with no one. Take some time to consider who you wish to reach. Before I post in the mornings, I think to myself: “How can I be of service?” I review what I have to offer and then follow it up with “Who really needs this message today?” It could be an actual person or someone who I’m imagining. The point is, when I post or write, I am doing so from a standpoint of conversation. This strategy has not only connected me with so many wonderful human beings online, but has also helped me to find my ideal clients, because truthfully, I’m speaking right to them :).
What’s the action you want your audience to take?
Right now, there is a huge trend towards “selling” and “telling” with social media. These tend to be direct posts that inundate the person who’s scrolling with a lot of info that may or may not be relevant to you. In my experience, it’s the thought of having to post sales-y elements or bragging about your life that turns most people off of posting. To work around this “ew” feeling, consider how you really want to engage with your audience. Are you there to inform, persuade or inspire? How will you know if they receive your message? Likes are great, but engagement is where the pot of gold lies. The next time you post, consider how you might entice someone to correspond with you. Do you want them to visit your website? Maybe the post offers information that can be expanded on when they click a link? Do you want to engage with them through a comment thread? Perhaps you share a story in your post and follow it up with a genuine question (not a yes or no answer). Ex: If your post is about posture, then perhaps you ask in the post “Who’s posture turns your head?”
When you think of your social media posts, consider that you are hosting a small gathering, rather than a tupperware party. How will your guests/audience feel like there is a space for them? What memories can you send them on their way with? Social media can be an amazing way to continue the connection that you have in the studio out into the interwebs. With a clear intention and motivation, you can make it feel like a connection of your work, instead of a distraction.
Let me know some of your social media struggles in the comments and I’ll be sure to answer with my best strategies!